After a sharp post-pandemic rebound, the global online travel agency market is settling into a period of steady growth: Skift Research expects the sector to grow about 7% annually through 2026, driven by international travel demand and continued digital adoption.
In 2024, the OTA market generated $94 billion in revenue, a 48% increase from 2019, highlighting the expanding role of third-party platforms in the travel industry. Skift Research expects $107 billion in revenue for the sector by 2026.
Online travel agencies represented a gross booking value of $794 billion across the travel
