Travel is changing. Travellers around the world are no longer just chasing landmarks or luxury. Instead, the new goal is to feel good – to reset, recharge, and come home filled with happiness.
A UK survey found that nearly three-quarters of travellers now prioritise relaxation, while half choose destinations to support their mental health. And science backs it up: holidays that include sunlight, good food, sleep, nature, and movement trigger happy hormones like serotonin and dopamine, making us feel calmer, healthier, and more energised.
Based on those five “feel-good factors,” BookRetreats.com analysed 47 global destinations. Here are the top five – plus a South African match for when you want the same boost without a long-haul flight.
1. Lisbon, Portugal
A city of sunshine, seafood, and walkable streets. Lisbon, which took the top spot on the list, combines 2 828 hours of annual sunshine with a thriving, healthy food scene as well as scenic coastal escapes like Cascais. Even exploring on foot feels like a joy.
South African match: Cape Town and the Winelands
Cape Town offers a similar mix: Atlantic beaches, mountain hikes, and world-class food. Add the Stellenbosch and Franschhoek wine valleys for slow dining and sunshine-filled days.
2. Helsinki, Finland
Green space everywhere, quiet nights for deep sleep, as well as a calm pace of life, Helsinki’s connection to nature makes it one of the most relaxing cities and happiest holiday destinations in the world.
South African match: The Drakensberg
The Berg delivers the same immersion in nature. Think wide-open skies, crisp air, hiking trails, waterfalls, and cosy lodges that encourage proper rest.
3. Orlando, USA
Coming in third and known for theme parks, Orlando is also one of the greenest cities in America, with lakes, wetlands, and nearly 3 000 hours of sunshine.
South African match: KwaZulu-Natal North Coast
From Umhlanga to St Lucia, this coastline offers endless sunshine, golden beaches, as well as easy access to wetlands and game reserves for nature-based adventures.
4. Athens, Greece
Walk through history, soak up 2 700+ hours of sunshine, and enjoy healthy Mediterranean food. Athens combines culture with wellness and claimed the fourth spot on the happiest holiday destinations list.
South African match: Johannesburg and the Cradle of Humankind
Jozi’s urban buzz is balanced by history, museums, and great dining, while the nearby Cradle offers walking trails, caves, and wellness lodges just an hour away.
5. Edinburgh, Scotland
Green, compact, and filled with wholesome dining options, Edinburgh blends historic charm with mood-boosting parks, hills, and summer festivals that light up the city.
South African match: Stellenbosch and Franschhoek
Much like Edinburgh, these towns combine heritage architecture with mountains, vineyards, and a food scene that fuels both body and spirit.
